The reality of radio is that its an unmatched powerhouse of profitability, reaching 93% of American consumers weekly. 92% of listeners stay tuned during the ads instead of switching channels. Radio reaches 63% of persons ages 25 to 54 within one hour before purchase. And the Radio Ad Lab has independently verified radio’s effectiveness.
Learn moreRadio establishes your practice as a known quantity with the qualities of viability, trustworthiness and caring. Radio is the ultimate word of mouth, in that you decide what is said, to whom it is said and how often they hear about you. This makes it easier to refer you, because the "sound bytes" you've placed in your ad allow the listeners to repeat your sales message to those in their circle of influence.
Learn moreRadio advertising is particularly able to “target” groups and niches… because it has different formats. News Talk listeners differ from Lite Rock listeners – both in their age and interests. This works in your favor, and brings your investment to greater efficiencies.
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